I hope they can pull this off, because I think this part of Plano has a lot going for it already. There are a couple of DART rail stations in close proximity, the upcoming Silver Line will run close to here and connect this area to UTD and Addison, and Downtown Plano is just across the highway.
The houses east of 75 seem to be (relatively) reasonably priced, and then you have a couple streets of houses like this that look like they could very easily belong in East Dallas, West Dallas, or Bishop Arts:
https://www.google.com/maps/@33.0148654 ... 384!8i8192
This area will be a fantastic compromise for people who happen to work up north, like living in areas with character, and don't want to commute from Dallas proper, and it's also (currently) more affordable.