Pegasus Place Tower

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Tnexster
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Pegasus Place Tower

Post by Tnexster »

Landmark Pegasus tower on Stemmons Freeway will anchor new mixed-use project

The high-rise that starred in a futuristic movie in 1976 will now house biotech and nonprofit firms.

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https://www.dallasnews.com/business/rea ... se-project
A landmark Dallas tower is getting new life as a state-of-the–art home for biotech firms and nonprofit organizations.

The Pegasus Place high-rise on Stemmons Freeway has starred in Hollywood movies and previously housed operations for Exxon Mobil Corp.
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Hannibal Lecter
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Re: Pegasus Place Tower

Post by Hannibal Lecter »

I worked there around 1977. It was actually a pretty nice building for that era. Great location.

A funny story about Logan's Run: The building was supposedly located inside a domed city. Now look at that second picture above. What do you see? Clouds. Lots of clouds reflected in the glass. Which was what nobody noticed until the move was well into post-production. You don't have clouds inside a dome. This was in the days before CGI, so the had to airbrush the clouds out of the windows by hand, frame-by-frame, in the exterior shots.
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Matt777
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Re: Pegasus Place Tower

Post by Matt777 »

Yuck. I don't like the "refresh." It looks outdated. The original design is sleek and cool. Just clean it up and replace materials, but don't change the original architectural vision.
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tamtagon
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Re: Pegasus Place Tower

Post by tamtagon »

Hopefully this is the start of a very robust biotech boom in Dallas. There's millions of old hospital space to fill....
LongonBigD
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Re: Pegasus Place Tower

Post by LongonBigD »

Isn’t this the third iteration of glass on this building? Wasn’t it originally a bronze color? Or am I thinking of the older HQ up the road which is now an old folks home?
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utgf
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Re: Pegasus Place Tower

Post by utgf »

Matt777 wrote:Yuck. I don't like the "refresh." It looks outdated. The original design is sleek and cool. Just clean it up and replace materials, but don't change the original architectural vision.
The original architectural vision was already destroyed decades ago in the previous refresh which left it with stubs at the top and bottom that lost its original context.
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quixomniac
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Re: Pegasus Place Tower

Post by quixomniac »

utgf wrote:
Matt777 wrote:Yuck. I don't like the "refresh." It looks outdated. The original design is sleek and cool. Just clean it up and replace materials, but don't change the original architectural vision.
The original architectural vision was already destroyed decades ago in the previous refresh which left it with stubs at the top and bottom that lost its original context.
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The original looks infinitely better. Bronze glass fits the scheme alot better.
Maybe they are not aware of the original design?
cowboyeagle05
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Re: Pegasus Place Tower

Post by cowboyeagle05 »

Haha I bet they are aware but no one is going to reinstall bronze glass in this day and age. I understand some of your desire to reference back to historical conditions but considering what they are proposing a bio tech hub thats highly unlikely. The fact that we are getting any glass redo is a huge investment and no property owner is gonna spend that much for a color glass that looks like the building never was updated in the first place. I honestly think the redo looks great but I think it will look even better in person. Renderings are a hard thing to see past all the lipstick and eyeliner. Like a drag queen makeup renderings cover up a lot of the actuality underneath. Personally I would prefer to see some mixed use around the tower rather than worrying too much about the glass color. Living spaces that allow for some experimentation in urban housing could be a cool way to integrate more innovation and attract tenants that are startups looking to create whole new products that change the way we live.
“Growth for the sake of growth is the ideology of the cancer cell”
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quixomniac
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Re: Pegasus Place Tower

Post by quixomniac »

I dont mind the color of the new glass (it is more efficient!!) just wish they exposed the concrete beams. so the overall design of the building made more sense, and didnt looks like a standard rectangle box. IF they wanted to, they could even paint the concrete a different color so it would look more modern. The rendering as it is, just looks like they turned back the clock a decade on the existing worn out windows. and did some landscaping.
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rono3849
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Re: Pegasus Place Tower

Post by rono3849 »

I used to go into that building years ago calling on The Bloom Agency, which was one of Dallas' premiere advertising agencies at the time.
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Thymant
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Post by Thymant »

Wow! I've been seeing construction on this building for months and was curious what they were doing. But it seems like scant small scale construction has been going since Exxon left years ago. It did seem like prime real-estate opportunity wasting away, so its nice to see something finally happening.
cowboyeagle05
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Re: Pegasus Place Tower

Post by cowboyeagle05 »

It seems in general the Stemmons area has been seeing some movement. Several new hotels in the mid priced range have opened including one near this tower. The large Stemmons towers site has been purchased as well. Seems like Stemmons is finally getting some reinvestment.
“Growth for the sake of growth is the ideology of the cancer cell”
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vman
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Post by vman »

cowboyeagle05 wrote:It seems in general the Stemmons area has been seeing some movement. Several new hotels in the mid priced range have opened including one near this tower. The large Stemmons towers site has been purchased as well. Seems like Stemmons is finally getting some reinvestment.
Can anyone shed light on why the Stemmons Corridor kinda petered out and is now the D-list of Dallas' office districts? I've always been curious about that. There are some really nice towers off I-35 but they seem to have been very neglected. I'm so glad to see some investment going on here.
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rono3849
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Re: Pegasus Place Tower

Post by rono3849 »

The area was a major hub for advertising & marketing firms in the 1970's and 1980's. The proximity in-between Downtown & DFW Airport made for smart business. Subsequently, ad agencies started to move into North Dallas & nicer, newer buildings were built which attracted firms. Now that UT Southwestern has spend billions in the area, I'd expect the medical related firms to move into the area in earnest.
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eburress
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Post by eburress »

That's what it seemed like to me. The Stemmons corridor was the hot new area but as people, development, and tenants moved north, it stagnated.

Hopefully with the growth of the Design District and the eventual reconstruction of Stemmons, that the Stemmons corridor would experience a rebirth.
Tnexster
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Re: Pegasus Place Tower

Post by Tnexster »

UT Southwestern makes big move to ambitious Pegasus Park biotech campus
The medical school’s lease makes it the latest tenant to choose the redevelopment on Stemmons Freeway.

https://www.dallasnews.com/business/rea ... ice-lease/
An ambitious redevelopment project near Dallas’ medical district has landed another major tenant, cementing its success.

UT Southwestern Medical Center is leasing 180,000 square feet of space in the Pegasus Park campus on Stemmons Freeway near Love Field.

The lease is one of the largest signed in the Dallas area in the last year and is a big win for Pegasus Park, which is renovating an 18-story tower and surrounding buildings into a state-of-the–art home for biotech firms and nonprofit organizations.
willyk
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Re: Pegasus Place Tower

Post by willyk »

What makes this building especially well suited for biotech? Did the redevelopment add labs, refrigeration, exhaust systems, etc.?

Extending the elevated North Campus Connector to this building would be a cool way to tie it to the rest of the campus. (This is a state agency. They love to build highways.)

https://www.utsouthwestern.edu/edumedia ... us-map.pdf
cowboyeagle05
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Re: Pegasus Place Tower

Post by cowboyeagle05 »

The funny thing is if the "Old" Parkland project was off the ground across from the new one that developer probably would have gotten some of these similar leases being so tied into things already.
“Growth for the sake of growth is the ideology of the cancer cell”
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tamtagon
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Re: Pegasus Place Tower

Post by tamtagon »

^I forgot about the OP.2

But with the former Mobil Oil HQ building intended to be a cornerstone of a biotech "hub" intended to grow dramatically, perhaps the huge vacant hospital will join the repurposing.

It's embarrassing that in the vast North Texas economic center, $489.4 million per year to fund faculty research at UTSW is regions largest... that the combined research budget of the all the regions educational institutions is *probably* less than $1.6 billion at Harvard. Whatever happened to the state's tier one fast track initiative?

Moving on....
willyk
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Re: Pegasus Place Tower

Post by willyk »

tamtagon wrote:^I forgot about the OP.2

But with the former Mobil Oil HQ building intended to be a cornerstone of a biotech "hub" intended to grow dramatically, perhaps the huge vacant hospital will join the repurposing.

Moving on....
Pegasus Place certainly proves the viability of repurposing older Parkland. It seems that many things should work there now, such as converting some of it to hotel, as was done at Baylor, extended stay, health vocational schools, the DISD Health Magnet or charter schools focused on the health professions, medical and professional offices, outsourced lab and imaging centers, offices for suppliers and logistics providers, breakfast/ lunch cafes, etc. And the success the many residential developments on Maple demonstrates that the right kind of residential, targeting the professional employment base, would work there too.

And if it’s not done at OP.2, how about the site fronting Stemmons between Market Hall and the site that Children’s owns?
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Tucy
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Re: Pegasus Place Tower

Post by Tucy »

tamtagon wrote:^I forgot about the OP.2

But with the former Mobil Oil HQ building intended to be a cornerstone of a biotech "hub" intended to grow dramatically, perhaps the huge vacant hospital will join the repurposing.

It's embarrassing that in the vast North Texas economic center, $489.4 million per year to fund faculty research at UTSW is regions largest... that the combined research budget of the all the regions educational institutions is *probably* less than $1.6 billion at Harvard. Whatever happened to the state's tier one fast track initiative?

Moving on....
Just for the record, this building was never Mobil Oil's HQ
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LPG
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Post by LPG »

Dallas craft beer brewer Community Beer Co. is moving into a grand new home between the Design District and the Medical District.

Located at 3110 Commonwealth Dr., the new headquarters will be located in the renovated Pegasus Park campus.
https://dallas.culturemap.com/news/rest ... iergarten/

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DPatel304
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Re: Pegasus Place Tower

Post by DPatel304 »

Looks great! I love the current Community Brewery space, and this one sounds even better, can't wait to see what this one is like!

Does Mark Cuban own the current space? I know it's next to the Mav's training facility.
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undefinedprocess
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Re: Pegasus Place Tower

Post by undefinedprocess »

Imagine if they got rid of some of those surface lots...
This should be great though, love seeing interest & progress in this area.
cowboyeagle05
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Re: Pegasus Place Tower

Post by cowboyeagle05 »

This project is screaming to get that large parking lot to contain an apartment project marketing itself to the employees at the startups and the medical district employees.
“Growth for the sake of growth is the ideology of the cancer cell”
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undefinedprocess
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Re: Pegasus Place Tower

Post by undefinedprocess »

cowboyeagle05 wrote:This project is screaming to get that large parking lot to contain an apartment project marketing itself to the employees at the startups and the medical district employees.
100%. Would be a great spot for a little park/pond, with a decent apartment tower fronting it. Think there's so much untapped potential with this one, and really hope someone wakes up and taps into it before it's "too late."
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jimmyx18
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Re: Pegasus Place Tower

Post by jimmyx18 »

And development in this area will be greatly appreciated. It can be a rough area sometimes. Parked right between the county medical center and a whole host of strip clubs can make encounters in the area "interesting".

I may be 'tooma' since I don't have statistics to back up what I'm saying, but it seems like we get a high number of dead bodies found in the area as well. I'm sure it happens in many big cities near their county hospitals, but that can still worry potential tenants.
Tnexster
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Re: Pegasus Place Tower

Post by Tnexster »

Building sales and medical growth boosts property along Dallas’ Stemmons Freeway
Growth of Medical District and Dallas Love Field bring new life to old business district.

https://www.dallasnews.com/business/rea ... s-freeway/
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dallaz
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Post by dallaz »

Found this on the Urban Design Peer Review Board


Pegasus Park

https://dallascityhall.com/departments/ ... 012.12.pdf
Tnexster
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Post by Tnexster »

Major expansion on the way at Dallas’ Pegasus Park biotech campus
Additions to the successful life sciences hub near Love Field will make room for more tenants.

https://www.dallasnews.com/business/rea ... rk-campus/
Tnexster
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Re: Pegasus Place Tower

Post by Tnexster »

Biotech hub win gives Dallas edge to be the next medical research hotbed
Dallas’ days of being an emerging biotech and life sciences hub could soon come to an end if the city and state can manage ARPA-H.

https://www.dallasnews.com/business/202 ... ch-hotbed/
The federal government announced Tuesday that the Advanced Research Projects Agency for Health, also known as ARPA-H, will be coming to Dallas’ life science and business center, Pegasus Park.

The project could bring with it new jobs, an influx of talent, federal funds and elevated prestige. It’s a victory Dallas’ biotech and life sciences sector has been clamoring for since Pegasus Park opened in 2021.
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I45Tex
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Re: Pegasus Place Tower

Post by I45Tex »

Would it make sense for our downtown USPTO (Patent and Trademark Office) branch office to be within walking distance eventually?
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Hannibal Lecter
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Re: Pegasus Place Tower

Post by Hannibal Lecter »

^ Other than employees, who actually goes there in person? Everything's online.
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