http://www.bizjournals.com/dallas/news/ ... rs-in.html
A McKinney-based gaming studio, Playful Corp., plans to build a new headquarters office building in downtown McKinney, after landing an economic incentive deal from the city.
The four-year-old studio is led by CEO Paul Bettner, who was the founder and CEO of Newtoy — the creator of the successful Words with Friends game — that is also based in McKinney.