"Universal Parks & Resorts Plans to Bring New Concept for Families with Young Children to Frisco, Texas" - Universal Parks and Resorts, January 11th 2023
Part of 97 acres of land recently purchased by the company, the proposed park also has plans for an adjacent themed hotel and room for expansion. The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand.
Universal Parks & Resorts selected the city of Frisco, in North Texas, as the area for this new concept given the city’s growing population and ability to attract businesses to the area. The proposed location for the new concept is ideally situated east of the Dallas North Tollway and north of Panther Creek Parkway.
"Frisco is getting a kids-themed Universal Studios park" - Dallas Morning News
"Universal Plans New Family Resort in Texas, Las Vegas Horror Attraction" - Bloomberg
"Universal Parks & Resorts to open 97-acre theme park in Dallas-Fort Worth Metroplex" - Star Telegram
"Universal theme park concerns shared at Frisco forum" - Community Impact