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Pegasus Place Tower

Posted: 10 Jul 2020 13:52
by Tnexster
Landmark Pegasus tower on Stemmons Freeway will anchor new mixed-use project

The high-rise that starred in a futuristic movie in 1976 will now house biotech and nonprofit firms.

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https://www.dallasnews.com/business/rea ... se-project

A landmark Dallas tower is getting new life as a state-of-the–art home for biotech firms and nonprofit organizations.

The Pegasus Place high-rise on Stemmons Freeway has starred in Hollywood movies and previously housed operations for Exxon Mobil Corp.


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Re: Pegasus Place Tower

Posted: 10 Jul 2020 16:31
by Hannibal Lecter
I worked there around 1977. It was actually a pretty nice building for that era. Great location.

A funny story about Logan's Run: The building was supposedly located inside a domed city. Now look at that second picture above. What do you see? Clouds. Lots of clouds reflected in the glass. Which was what nobody noticed until the move was well into post-production. You don't have clouds inside a dome. This was in the days before CGI, so the had to airbrush the clouds out of the windows by hand, frame-by-frame, in the exterior shots.

Re: Pegasus Place Tower

Posted: 10 Jul 2020 17:06
by Matt777
Yuck. I don't like the "refresh." It looks outdated. The original design is sleek and cool. Just clean it up and replace materials, but don't change the original architectural vision.

Re: Pegasus Place Tower

Posted: 10 Jul 2020 17:40
by tamtagon
Hopefully this is the start of a very robust biotech boom in Dallas. There's millions of old hospital space to fill....

Re: Pegasus Place Tower

Posted: 10 Jul 2020 20:50
by LongonBigD
Isn’t this the third iteration of glass on this building? Wasn’t it originally a bronze color? Or am I thinking of the older HQ up the road which is now an old folks home?

Re: Pegasus Place Tower

Posted: 10 Jul 2020 23:58
by utgf
Matt777 wrote:Yuck. I don't like the "refresh." It looks outdated. The original design is sleek and cool. Just clean it up and replace materials, but don't change the original architectural vision.

The original architectural vision was already destroyed decades ago in the previous refresh which left it with stubs at the top and bottom that lost its original context.
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Re: Pegasus Place Tower

Posted: 11 Jul 2020 00:18
by quixomniac
utgf wrote:
Matt777 wrote:Yuck. I don't like the "refresh." It looks outdated. The original design is sleek and cool. Just clean it up and replace materials, but don't change the original architectural vision.

The original architectural vision was already destroyed decades ago in the previous refresh which left it with stubs at the top and bottom that lost its original context.
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The original looks infinitely better. Bronze glass fits the scheme alot better.
Maybe they are not aware of the original design?

Re: Pegasus Place Tower

Posted: 11 Jul 2020 11:26
by cowboyeagle05
Haha I bet they are aware but no one is going to reinstall bronze glass in this day and age. I understand some of your desire to reference back to historical conditions but considering what they are proposing a bio tech hub thats highly unlikely. The fact that we are getting any glass redo is a huge investment and no property owner is gonna spend that much for a color glass that looks like the building never was updated in the first place. I honestly think the redo looks great but I think it will look even better in person. Renderings are a hard thing to see past all the lipstick and eyeliner. Like a drag queen makeup renderings cover up a lot of the actuality underneath. Personally I would prefer to see some mixed use around the tower rather than worrying too much about the glass color. Living spaces that allow for some experimentation in urban housing could be a cool way to integrate more innovation and attract tenants that are startups looking to create whole new products that change the way we live.

Re: Pegasus Place Tower

Posted: 11 Jul 2020 17:14
by quixomniac
I dont mind the color of the new glass (it is more efficient!!) just wish they exposed the concrete beams. so the overall design of the building made more sense, and didnt looks like a standard rectangle box. IF they wanted to, they could even paint the concrete a different color so it would look more modern. The rendering as it is, just looks like they turned back the clock a decade on the existing worn out windows. and did some landscaping.

Re: Pegasus Place Tower

Posted: 12 Jul 2020 11:22
by rono3849
I used to go into that building years ago calling on The Bloom Agency, which was one of Dallas' premiere advertising agencies at the time.

Re: Pegasus Place Tower

Posted: 12 Jul 2020 15:06
by Thymant
Wow! I've been seeing construction on this building for months and was curious what they were doing. But it seems like scant small scale construction has been going since Exxon left years ago. It did seem like prime real-estate opportunity wasting away, so its nice to see something finally happening.

Re: Pegasus Place Tower

Posted: 13 Jul 2020 13:59
by cowboyeagle05
It seems in general the Stemmons area has been seeing some movement. Several new hotels in the mid priced range have opened including one near this tower. The large Stemmons towers site has been purchased as well. Seems like Stemmons is finally getting some reinvestment.

Re: Pegasus Place Tower

Posted: 09 Sep 2020 14:00
by vman
cowboyeagle05 wrote:It seems in general the Stemmons area has been seeing some movement. Several new hotels in the mid priced range have opened including one near this tower. The large Stemmons towers site has been purchased as well. Seems like Stemmons is finally getting some reinvestment.

Can anyone shed light on why the Stemmons Corridor kinda petered out and is now the D-list of Dallas' office districts? I've always been curious about that. There are some really nice towers off I-35 but they seem to have been very neglected. I'm so glad to see some investment going on here.

Re: Pegasus Place Tower

Posted: 09 Sep 2020 21:38
by rono3849
The area was a major hub for advertising & marketing firms in the 1970's and 1980's. The proximity in-between Downtown & DFW Airport made for smart business. Subsequently, ad agencies started to move into North Dallas & nicer, newer buildings were built which attracted firms. Now that UT Southwestern has spend billions in the area, I'd expect the medical related firms to move into the area in earnest.

Re: Pegasus Place Tower

Posted: 10 Sep 2020 08:53
by eburress
That's what it seemed like to me. The Stemmons corridor was the hot new area but as people, development, and tenants moved north, it stagnated.

Hopefully with the growth of the Design District and the eventual reconstruction of Stemmons, that the Stemmons corridor would experience a rebirth.